Brad Cooper

3 Iconic Pursuits & Your Wellness Strategy Trifecta

The 3,000+ mile Race Across America… the Hawaii Ironman World Championship Qualifier… the Boston Marathon Qualifier… What could this trifecta of the 3 iconic endurance pursuits possibly have to do with your employee wellness program strategy? Actually – the comparisons run deep. Our CEO, Brad Cooper, became the first person ever to win the Race Across …

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CEO Lives Out Message of Health and Wellness

Press Release – FOR IMMEDIATE RELEASE Wellness Company CEO May Be World’s Fittest CEO After Becoming 1st Person to Complete Endurance Trifecta in a Single Year   Denver, CO; November 29, 2015 – 49 year old US Corporate Wellness CEO Brad Cooper became the first person ever to complete the “endurance trifecta,” qualifying for the Boston Marathon, …

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Catalyst Coaching Institute Receives NCCHWC Approval

The National Consortium for Credentialing Health and Wellness Coaches (NCCHWC) has approved the Catalyst Coaching Institute as one of the first organizations in the country to earn this initial stamp of approval. While current regulations do not require wellness coaches to pursue NCCHWC approved certification programs, there is little question the industry will eventually head …

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National Wellness Coaching Exam Coming Soon?

Big changes are on the horizon in the wellness industry. The answer to the question, “Is the wellness coaching industry regulated?” was previously a simple “no”. Now the answer has become much more involved! The short answer is “not yet – but very soon”. For those of us in the wellness industry or for individuals …

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Ironman Ponderings, Plans and Progress

As a Wellness Coach, you work with clients who may be ready to throw in the towel and give up.  Our Co-founder, Brad Cooper, recently qualified to return to the Hawaii Ironman World Championship after several extremely disappointing race results that had him ready to do the same. The following provides a synopsis of the …

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Secret Weapon: The Power of Replacement

As a wellness coach, you are working with individuals everyday who share a desire to eliminate something negative from their daily habits. The range of examples run the spectrum, but the concept is the same: there is some habit that your client realizes is having a negative impact on her/his life, but for some reason …

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Coaching Right Turns

Right turns.  They are a surprisingly powerful tool when it comes to getting to a destination most effectively (ie – both faster and more safely).  That’s correct – when faced with the choice of a route with primarily right turns vs. one that involves a couple of left turns, you’ll almost always arrive more quickly …

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